From Ideas to Joint Action: Public Diplomacy Leaders Presented Their Projects at the World Public Summit: The Arab World in Amman
On November 9, 2026, Amman (Jordan) hosted The International Pitch Session "Presentation of Projects by Public Diplomacy Leaders" held as part of the 1st World Public Summit: The Arab World "Dialogue, Cultural Heritage and Partnership for a Shared Future". The event was organized by the World Peoples Assembly and the Arab Peace Group with the support of partners from Jordan, Russia and other countries.
The Pitch Session brought together public leaders from various countries representing initiatives in culture, education, preservation of historical memory, youth cooperation, media and other areas of public diplomacy.
Participants had the opportunity to present their projects, exchange experience and discuss prospects for cooperation with representatives of public organizations, the expert community, and cultural and educational institutions.
The main objective of the meeting was the transition from international dialogue to concrete joint action.
From National Initiatives to International Partnership
Public diplomacy acquires particular significance when personal contacts, mutual respect and trust become the foundation for long-term cooperation. This approach was the basis of the pitch session. The focus was on public initiatives capable of uniting people from different countries and cultures around shared values and practical tasks.
Participants discussed how a successful local project can reach the international level, what resources are needed for its development, how to find interested partners and ensure the sustainability of joint initiatives.
Special attention was given to preserving cultural identity, engaging youth, developing international public ties and assessing the real social impact of implemented projects.
Public Diplomacy Leaders Presented International Experience
The Pitch Session was moderated by the founder of the Fearless Foundation, Nurul Ashikin Binti Shamsuri (Malaysia), and the Executive Director and General Coordinator of the Arab Peace Group, Najla Hamad (Jordan). The speakers included representatives of public, cultural, educational and media initiatives from around the world:
Abdessalam Boutaeb (Morocco) - founder of the Center for Shared Memory for Democracy and Peace and the International Film Festival of Shared Memory, laureate of the 5th International Contest "Leader of Public Diplomacy" in the "Cultural Diplomacy" category;
Denis von Meck (Russia) - public figure and philanthropist engaged in educational activities and the preservation of historical and cultural heritage;
Ashraf Abouelyazid Eldaly (Egypt) - writer, poet, translator, cultural heritage researcher, Secretary-General of the Congress of African Journalists and Vice-President of the World Writers Organization;
Sahar Zaman (India) - journalist, TV presenter and writer;
Ilgame Mirzoeva (UAE) - public figure;
Al Hussein Rageb (Jordan) - public figure;
Khalil Hamada Mohammed Jabbarin (Israel) - documentary filmmaker, producer;
Lin Abdallah Fehmi Alawneh (Jordan) - representative of the education sector;
Dalal Salaheddin Refat Abu Oun (UK) - expert in documentary film and digital media.
The diversity of the participants' professional experience made it possible to view public diplomacy as a multifaceted activity in which culture, education, creativity, journalism and public initiatives become instruments for bringing peoples closer together.
The Pitch Session continued the work of the World Peoples Assembly to build an international community of public diplomacy leaders - people who do not limit themselves to discussing global challenges but propose their own solutions and implement socially significant initiatives. The distinctive feature of such a community is that it brings together representatives of different countries, professional fields and cultures who are ready to exchange experience, support each other's initiatives and develop joint projects.
The International Contest "Leader of Public Diplomacy", held by the World Peoples Assembly, serves as one of the instruments for identifying and supporting public diplomacy leaders. The participation of its laureates in the events of the World Public Summits opens up additional opportunities for presenting their experience to an international audience.
From Project Presentations to a Shared Future
The Pitch Session was aimed not only at getting acquainted with public initiatives but also at finding practical forms of cooperation. Such meetings create a basis for further interaction among public leaders, help find like-minded people and form partnerships capable of continuing beyond international forums and summits.
The main meaning of the Pitch Session is in tune with the mission of the World Peoples Assembly: trust between peoples is strengthened through joint creation, and public diplomacy becomes an effective force when it unites people around concrete deeds for the sake of a shared future.
- Our task is not simply to find leaders, but to unite them, create conditions for joint action and turn personal leadership into the power of international public cooperation, - the organizers of the project are convinced.
Additional information is available on the official website of the World Peoples Assembly, on its VKontakte and Telegram accounts, and at media@world-assembly.org.